Imagery

Photographs and video help to reinforce our brand and tell our story. Our imagery needs to be professional in its approach and engaging in its content. When capturing photographs or directing a videographer it is essential to create an emotional connection with the viewer. Create images that have movement, are educational, informal, technical, conversational, and/or helpful to the viewer. Try to capture the brand colors in the images but don’t over saturate and add filters to the images. To be consistent we need to produce similar visuals across medium that are real, fast, focused on the product, show the experience, and describe the feeling of having “One Hell of a Ride”.