Tone, Voice, and Style
Tone & Voice
The Seakeeper Ride brand, like the product, is bold. We are confident in explaining technical concepts in an informal, helpful, and understandable way. We are upbeat and edgy, never afraid to push the throttle down, go faster, and tackle new challenges.
Tagline
One Hell of a Ride
Our tagline is the epitome of our bold tone and edgy voice. It can be used as a standalone message or to end longer content, to get the audience excited for their experience with the product. It teases the reader, creating anticipation for the newest equipment changing boating forever.
Style
This style guide should be used when drafting sales and marketing copy. By using this standardized style, documents remain consistent and understandable to our shared customers.
Brand/Product
Seakeeper Ride
“Seakeeper” should be used in every written reference to the brand.
Correct use:
Seakeeper Ride is the brand’s latest
product to revolutionize vessel motion.
Incorrect Use:
Ride, by Seakeeper, is the brand’s latest product.
Ride is the brand’s latest product.
“Ride” is always written capitalizing the first letter only.
Correct use:
Seakeeper Ride
Incorrect Use:
Seakeeper RIDE; Seakeeper ride
A full Seakeeper Ride package is called a “system”
Correct use:
Seakeeper Ride system
Incorrect Use:
Seakeeper Ride unit
Seakeeper Ride package
Seakeeper Ride stabilizer
Product listings should always include “Seakeeper”
Seakeeper Ride 450
Seakeeper Ride 525
Seakeeper Ride 600
Seakeeper Ride 750
Seakeeper Ride 750 Quad
Category
Vessel Attitude Control System (VACS)
Always spell out on first reference with acronym in parenthesis following, then, use VACS in subsequent mentions.
Correct use:
Seakeeper Ride is the first-of-its-kind Vessel Attitude Control System (VACS) for boats.
When the acronym, VACS, is plural, no apostrophe is needed.
Correct use:
VACSs are used in air and space crafts to control pitch, roll, and yaw underway.
Incorrect uses:
VACS’ are used in air and space crafts to control pitch, roll, and yaw underway.
VACS’s are used in air and space crafts to control pitch, roll, and yaw underway.
In no circumstance should Seakeeper Ride be called an interceptor or trim tab system.
